Free New! … Free New! … You Must See!

Just a couple of Free New Bees! What’s with the overuse of the words ‘Free & New’ Anyhow!? Marketers know there are potent words in advertising, like “Free” and “New.” Neuroscientists have now determined that the appeal of “New” is hard-wired into our brains. Novelty activates our brain’s reward center, which may have been an…… Continue reading Free New! … Free New! … You Must See!