The Almighty Reptilian Brain Rules!

Neuroscientist Paul MacLean conceived the ‘Triune Brain’ model in which three major brain structures are thought to be in control of the major aspects of human thought and behavior.

Yes. We have three brain structures: a human brain; a mammalian brain; and a Reptilian brain.

NOTE: And may I add that many men have a fourth brain located elsewhere in their body!

The ‘reptilian’ or ‘primal brain, is in charge of our basic, primal drives, such as self-preservation, preservation of family, aggression, dominance, and reproduction.

And may I also include for many, an overriding, unceasing urge to blog and associated blog follower territoriality.

One of the major functions of the primal brain is to help us distinguish between threatening and non-threatening stimuli. At its most basic form, this function is represented in our ability to distinguish between familiar objects, things, people, scenarios, etc. and unfamiliar objects, etc. immediately.

Designing according to the primal brain can encompass all of the basic drives we have, but one of the most effective ways of targeting the primal brain is to make new things seem familiar.